Brands

All Ethnio plans can create a brand to automatically populate screeners, study links, incentives, scheduling, and study invite emails with the right logo, accent color, and subdomain for links. Depending on your plan, you can create multiple brands.

Heat to Home > Brands to get started, and search for your organization's name:

We'll take our best guess at the logo and accent color for your brand based on what you select. You can of course replace those with any logo, subdomain, and brand color that you'd like:

How the brand is applied to participant-facing experiences

Any brand you create can be used to customize the entire study flow to match your brand and design preferences. This includes configuring the study invite email from Pool, the screener logo and button colors, scheduling emails, and the incentive redeem flow. Below are detailed instructions for each area.

Pool Emails & Study Invites

Use the drag-and-drop editor to design your Pool emails, ensuring a clear and consistent structure across all clients and devices. The editor allows you to:

• Add dividers and spacers to organize content.
• Set image and logo sizes.
• Adjust button width and HEX colors.
• Add an accessibility contrast ratio for better readability.

Study links & Intercepts

To add a logo to your screener:

1. Prepare your logo in JPEG, GIF, or PNG format.
2. Upload the logo to Ethnio. It will be automatically resized to 300px by 80px but displayed at half this size for optimal appearance on retina and high-density screens.
3. If you prefer no server-side resizing, pre-size your logo to 300px by 80px.

Note: Different aspect ratios will result in different display sizes. For instance, a 90px by 90px logo will appear as 40px by 40px in Ethnio.

Scheduling Emails

To add and customize a logo in your scheduling emails:

1. Drag and drop your JPEG or PNG logo into the scheduling email template.
2. Resize the logo to fit your design specifications.

Incentive Redeem Pages & Emails

You can customize the incentive redeem page to reflect your branding by:

• Adding your logo.
• Selecting an icon from the preset list.
• Defining the button style, including borders and shadows.
• Setting the HEX color for various elements such as the page background, accents, text, and blocks.

This level of customization ensures that every interaction with your participants is consistent and professionally branded, enhancing their overall experience.