Your subject has a massive impact on conversion and open rates for any email distribution. We show you the last few subjects (Drag & Drop Editor only) and how they performed to help you optimize:
Engagement vs Opens vs Delivered
You'll see a percentage for engagement which represents opens and clicks out of your total recipients. If you open up any of those distributions, you can see the details on how many opens or clicks there were. Multiple opens from a single recipient can cause the numbers to be a bit confusing, so please keep that in mind.
How the data works
Opened is the number of opens divided by the number of delivered emails in any given distribution.
- Keep it short - no more than 9 words and 60 characters.
- Avoid spam filter language like "free" or "win"
- Use emojis carefully - most researchers don't use these but it can grab attention in moderation (sorry for the terrible research joke ;-)
- No more than 3 punctuation marks per subject line.
Why can't I see my most recent distribution?
In order to show up in subject performance, we need at least 15% engagement. If you just sent a distribution.