It's important to understand how effective your research team is with getting potential participants engaged in research. At the top of Pool, you can see a quick graph of your overall engagement. Please note, you do have to send regular emails through Pool in order for us to track Engagement. More here on how that works.
Let's get more into how Engagement works. Click the small engagement circle at the top of Pool, and you'll get this:
How it Works
Emailed + Time + Engagement = Overall Engagement
The basic idea behind overall engagement is for the pool members you've emailed, how many opened your emails or clicked on your links? It's not quite that simple, because if you only email a small percentage of your total pool, your overall engagement will be lower. Also, recent emails matter more than older emails. If you have people open or click the Pool emails you send within the past month, you'll have higher engagement than if you had people open/click six months ago. And if your Pool emails are over a year old, we consider that engagement irrelevant because hello that's like 6 years in internet time.
Let's look at some examples.
If you email 500 people and all 500 opened the email and click a link within the last 30 days, you would have 100% overall engagement for this month. As time goes on the weight of that month decreases and the engagement goes down because we aren't seeing any current engagement. Think of engagement as What have you done for me lately?
Let's say you sent 200 Pool emails six months ago, and you had no clicks. At that time your engagement would be 0% for clicks. Your overall engagement is a bit more complex but let's stick to clicks, as they say.
Then out of the blue some of those people find their old emails, and click on links 5 months later, so you get a spike of 100 clicks, now your click engagement would go up to 50% for this current month, because we weight that activity as close to the present as possible.