Improving participant engagement

Overall engagement on the low side? Let’s go over what you can do.

Send research study invite emails often

The more active you are at sending emails the more chance you have of generating a higher engagement percentage. But, it would not be very engaging if it was that simple! For a high score, this also requires that your email distributions have low bounces, with high open rates, and clicks. So make sure your email content is planned out and clear.

Domain verification (DKIM)

The best thing you can do to improve overall engagement is to verify your domain in Ethnio. More on that here: https://help.ethn.io/article/291-domain-verification-dkim

Clear language

As with most analytic tools, engagement is measured largely by how a participant interacts with your email distribution. So make sure to create obvious and distinct calls-to-action (CTA) in all the emails you send. Don't simply hide CTAs in hyperlinks, instead try to use large buttons that are unmistakably the action you want a reader to take.