URL Variable Code (for Pool emails)

If you want to add custom variables (like user ID) to your email distribution and send to a 3rd Party Tool like Qualtrics:

1. Head to Pool > Email > Templates
2. Click a button
3. Select 3rd Party URL
4. Search for any attribute/column and add as a variable that is passed along with the URL 

Pro tip: you can rename the variable to anything you need inside your 3rd Party URL To find the URL variable code, head to Pool >> Columns >> Column Mapping, then search and select the existing column you want to pass. For example "User ID": Then, copy the URL Variable Code, like the one above: "{column.137}".

So for example, if you want to pass email address, simply search for email and then select the right attribute/column and Ethnio will add that string to the field automatically.