Incentive Email Deliverability

You can customize all the emails and redeem pages that your payees see while redeeming their reward through Ethnio and on average 92% of rewards are redeemed after 6 months, but many factors can impact successful deliverability of incentive emails. Note that sometimes the terms delivery and deliverability are related but a bit different. Ethnio sends the reward emails automatically within seconds of you placing your order. There are multiple emails, depending on the method they choose, and a few different web pages they go through to choose their methods.

Tips on Deliverability

Complete Domain Verification (DKIM)

For Enterprise customers, have your technical team complete domain verification (DKIM), which basically authorizes Ethnio to send emails from your domain.

Brand settings

Make sure the brand in your study has the right subdomain, logo, colors, and fonts to match your brand guidelines. Not only can this help pass spam filters for the reward redeem URL that Ethnio automatically sends to recipients, but it increases trust and completion percentages for recipients who may be cautious clicking any link that involves financial transactions (even receiving money).

Reply-to should be rewards@ethn.io

Make sure you leave the reply-to as rewards@ethn.io so the Ethnio Rewards team can help recipients 24/7 with any issues they have receiving emails, choosing methods, or getting their rewards.

Try adding additional information about your research team and Ethnio Rewards, and consider adding the corporate address of your company as this can help pass spam filters as being legitimate.

If a redeem link or page is flagged as unsafe

Sometimes a recipient's browser, antivirus software, or corporate network will warn about or block the reward redeem URL, which can stall a redemption even after the email is delivered. A few things that help:

Recipients can try the link on another device or network, or temporarily pause their security software.
Recipients can contact the Ethnio Rewards team directly at rewards@ethn.io to verify the link, get a fresh one, or be issued another way to claim their reward.
When contacting the Rewards team, it helps to include the email address the reward was sent to or the redeem URL itself, along with a screenshot of the warning and the name of the browser, antivirus, or network tool showing it.