Managing email reputation for Pool emails

There are key statistics as part of your large-scale emailing from Pool in Ethnio that are important to manage.


Bounced emails

Anytime an email fails to accept delivery from Ethnio, we receive a bounce notification. This can happen for a variety of reasons but most commonly the email was a typo or has been deleted. Sometimes an inbox can be full. Either way, too many bounces can really ruin the reputation of your organization emailing through Ethnio, or Ethnio's dedicated sending IPs. That is why we opt out or tag all bounced emails from pool automatically.

💡 If you delete opt outs automatically as part of your data retention, you might want to change the bounced email behavior to tag. This will ensure your bounced emails don't get deleted.


Opt outs

If too many people opt out to every study invite or Pool email you send, it can be a sign you're not emailing the right people.


Complaints

This is the absolute worst-case scenario. We can only accept .01% complaint rate in aggregate, so if more than that are complaining about your Ethnio study invites or Pool emails, your email capabilities could be eventually restricted or disabled.

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