Domain verification/DKIM (improve email delivery)

Ethnio uses two industry-standard providers, Mailgun, and Amazon SES, to send emails with maximum deliverability using any email from/sender/reply-to addresses our customers prefer and we highly recommend you complete domain verification to improve deliverability (currently an Enterprise add-on). Ethnio frequently has emails your respondents and participants, to save you time, for things like automatic scheduling or incentive payments. Each of our providers has different uses and varying levels of deliverability, but our average deliverability is around 88%. This depends largely on which of the three levels you choose for your Ethnio account, and keep in mind that Level 2 and above is only available for Enterprise accounts.

If you don't complete Domain Verification, we use “On Behalf Of”

The default method of Ethnio sending emails to your participants for Scheduling, Incentives, or Pool requires no integration or domain verification from your organization. Out of the box, it offers about 85% deliverability. Let’s say your email is research@yourdomain.com and you want to use Ethnio for Scheduling and incentive payments, as part of your job as Research Coordinator at Acme Corporation. You would simply login to your Ethnio account, enter Acme Research / research@yourdomain.com, and when your respondents reply to the email it will go to you. A small percentage of users (2-12%) will see “Ethnio on behalf of Acme Research” as the from address, but the reply-to will always be research@yourdomain.com.

How Domain Verification Works (DKIM/SPF)

If you’d like to increase deliverability, make sure no unnecessary spam reporting happens, and prevent any phishing concerns, you can configure your domain to verify that Ethnio is authorized to send emails for your organization.

This is a custom add-on as part of an Enterprise package, and has to be verified by setting up the SPF and DKIM records to your domain provider’s DNS management section. The DKIM or Domain Keys Identified Mail is an encryption authentication method that is used to ensure that the email is originated from an authorized system and it prevents spammers from stealing the identity of legitimate entities. Whereas SPF or Sender Policy Framework is used to improve email reliability and prevent spoofing.

The SPF and DKIM DNS records allow Ethnio, using either Mailgun or Sendgrid, to deliver email for our customers and any email address at their domain. You'll always be able to set the reply-to for any email at your organization that you prefer to use per study or account (that could be uxresearch@yourdomain.com or bob@yourdomain.com or lisa@yourdomain.com). There are no restrictions on how many different emails can be used inside Ethnio with this level. Please note the sender concept below would be a single email and most recipients will never see that. Lots more detail below.

Sample DNS Instructions

If you'd like to see exactly what the DNS record changes that are required for your development team, you can view sample instructions here: https://ethn.io/docs/dkim.pdf Basically, it involves pasting in some text records. Please contact Ethnio through your Enterprise plan to generate actual DKIM instructions.

Use a Custom Subdomain

Both the DNS records and the "sender" email that you can specify in Ethnio should use a subdomain. For example, if your email is human@yourdomain.com, your developers will more than likely prefer to create a subdomain, for example "research," so that the DKIM uses research.yourdomain.com and the emails you send in Ethnio come from human@research.yourdomain.com.

Please note that almost nobody will see this email, as you can still set the reply-to to human@yourdomain.com. Sender vs Reply-to is a confusing topic, but think of the Sender as something nobody really sees, and the From name as something that can be 100% customized within Ethnio at your discretion anytime.

A Note on the concept of Sender

The subdomain you choose from above will also be something that appears in the sender email address, but it's really important to note yet again that the sender is not the from name or the reply-to, which show up in vastly higher priority for your respondents in Gmail or Outlook or whatever email client they use. In other words, the sender email might look a bit strange, but it helps deliver emails at a incredibly high rate, and your respondents will most likely see From / Reply to.

Pick a sender email address

After your technical team has chosen a subdomain for the domain verification, you'll want to pick a sender email like studies@research.yourdomain.com. The most important aspect of the sender is that nobody really sees this. It's just a single email that operates behind the scenes and is white listed and authorized to send hundreds or thousands of Ethnio emails without getting caught by spam or otherwise not reaching your recipients for invites, scheduling, incentives, or Pool emails. 

Note on Deliverability

Each domain, development environment, set of DNS rules, and organization is different. There
can be restrictions at your organization for SPF/DKIM and which vendors are allowed to go
through this process. You could already be using Mailgun directly, which would require a new subdomain. It also typically requires a security and technical audit of Ethnio, and our pricing
for this integration add-on has to reflect that process.

Any questions? Please email help@ethn.io for more information.