Everything About The Story Theme


This is our newest theme type and it's designed based on Luke W's hypothesis that "mad libs" style forms convert at a 25-50% higher percentage then regular forms. It's recommended to write the questions in the 1st person, which really does seem to make the form feel easier to fill out.


To use the Story Theme in ethnio, first make sure to choose the appropriate theme in the Screeners>>Design step of your screener setup: 



In the Screeners>>Questions step, add the content you want your recruit to fill out and it quite possibly will change the screener's overall feel. 


Edit your questions:



This is what your recruit will see: 




*Currently, 'Magic Scheduling' isn't compatible with this theme, but we're working on it!




Already tried out the Story Theme? If so, what are your thoughts on it? We'd love to hear from you! 

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