If you have a low response rate...
1) Check your actual response rate in your Recruits>>Over section:
If your response rate is above 1.8%, then you are getting an above average response rate (read here to learn more about successful live recruiting).
2) Play with the language on your screener:
- Try having your screener more conversational and less survey-esque. Sometimes people are more willing to click on something if it feels like a part of the site rather than a third party survey. However, don't make it too informal, as this may also result in fewer users clicking it-- there's a fine line here.
- Check to see that the incentive is clearly displayed. Place it in the header and in the invite too.
- Try merging and reducing questions. The fewer questions on the screener, the more likely a person will complete it. If there are two questions that are somewhat related, try and convert them into one question. If you're looking for two criteria, see if there's a way to get information about both of them from one drop-down (provided that they are related, of course).
3) If your recruiting is still going slow, there are many ways to improve a screener's response rate:
- Reduce amount of questions
- Increase display rate (i.e. how many times the screener pops up on the page)
- Add the code on a more prominent page (like the homepage) or add the code to multiple pages
- Increase the incentive amount offered (this is usually less expensive than having your research team waiting around for recruits).
- Try changing your contact-consent question to “May we contact you right away?” (or “within 2 hours?”) and asking for a “phone number where we can reach you immediately”.
- Consider when your target users will be on your site, and make sure you're recruiting during that time frame. For example, if you're trying to recruit kids and their parents, be aware that they are more likely to be on a website after 3pm, than during typical school hours.